Individual Assurance of Learning Exercise 1
- Complete Assurance of Learning Exercise 1B, Step 4, on textbook page 36. (Note: In addition to the instructions, you may choose to use the company’s corresponding website for the Annual Report and/or the Securities and Exchange Commission’s Edgar database for the corresponding 10K.)
- Complete Assurance of Learning Exercise 10C on textbook page 324. (Note: There are correct and incorrect answers. Please review the additional resources (in the Additional Materials Folder) prior to answering these questions).
- Complete Assurance of Learning Exercise 1D, Steps 1–2, on textbook page 36.
- Complete Assurance of Learning Exercise 1F, Step 1, on textbook page 37. (Note: You can use www.strategyclub.com in the assignment instructions or Standard and Poor’s. Standard and Poor’s can be accessed via Liberty University’s Online Library.) Upon completion of Step 1, prepare a 1-page summary of your findings using current APA format.
- Place the results of the exercise(s) in a single document and submit it via the link provided. Include your name, class, section number, and the number of the exercise(s) on the attachment (e.g.: 1B, Step 3). Be sure that the assignment is in a business-professional format; include current APA citing and referencing.
Excercise 1B, Step 4:
Using the Hershey Company Cohesion Case, the www.finance.yahoo.com information, the Form 10K, and the S&P Industry Survey document, on a separate sheet of paper list what you consider to be Hershey’s 10 major strengths, 10 major weaknesses, 10 major opportunities, and 10 major threats. Each factor listed for this exercise must include a percentage, number, dollar, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities.
On a separate sheet of paper, number from 1 to 18. For the 18 spying activities listed as follows, indicate whether or not you believe the activity is ethical or unethical and legal or illegal. Place either an E for ethical or U for unethical, and either an L for legal or an I for illegal for each activity. Compare your answers to those of your classmates and discuss any differences.
- Buying competitors’ garbage
- Dissecting competitors’ products
- Taking competitors’ plant tours anonymously
- Counting tractor-trailer trucks leaving competitors’ loading bays
- Studying aerial photographs of competitors’ facilities
- Analyzing competitors’ labor contracts
- Analyzing competitors’ help-wanted ads
- Quizzing customers and buyers about the sales of competitors’ products
- Infiltrating customers’ and competitors’ business operations
- Quizzing suppliers about competitors’ level of manufacturing
- Using customers to buy out phony bids
- Encouraging key customers to reveal competitive information
- Quizzing competitors’ former employees
- Interviewing consultants who may have worked with competitors
- Hiring key managers away from competitors
- Conducting phony job interviews to get competitors’ employees to reveal information
- Sending engineers to trade meetings to quiz competitors’ technical employees
- Quizzing potential employees who worked for or with competitors
Exercise 1D, Step 1-2:
Step 1 On a separate sheet of paper, down the left column, write four headings: External Opportunities, External Threats, Internal Strengths, and Internal Weaknesses.
Step 2 As related to your college or university, list what you consider to be the five most important factors under each of the four headings.
Step 3 Discuss the factors as a class.
Step 4 What new things did you learn about your university from the class discussion? How could this type of discussion benefit an organization?
Exercise 1F, Step 1:
Step 1 Go to the www.strategyclub.com website. Review the following free resources:
Step 2 Prepare to give your class an overview of your impression of the website.