introduction to fintech
Task 1: Porter’s Five Force Framework
Reflect on Porter’s Five Forces Framework and provide answers
– Define each of the forces (200 words)
– Explain the attributes in relation to each of them. (300 words)
Hint: Notes, Property FinTech (PropTech), see page 2
Task 2: Case Study of Ezbob
Answers to the following questions:
1. What products Ezbob offers (Links to an external site.)
Price sensitivity
Customer concentration
Switching costs (Links to an external site.)
Customer vs. firm concentration
Substitutable products
Task 3: Case Study: Airbnb
Airbnb was launched in the autumn of 2008 by Brian Chesky and Joe Gebbia. Airbnb operates in 57,000 cities in 192 countries.
1. What do you know about Airbnb’s products/services?
2. Who are their suppliers?
3. What can you say about them:
Provider of funds
Knowledge experts
Price sensitivity
Supplier Concentration
Supplier vs. firm concentration
Substitute products/services
4. How strong is supplier power for this company
