JetBlue Airlines
Write a case analysis on the case attached entitled JetBlue Airlines: Getting Over the “Blues”?
The report MUST contain all of the following sections:
1. Executive Summary
2. Introduction
3. Background of the Organization
4. Major Issues or Problems of the Organization:
5. Discuss the major issues or problems that are confronting the organization.
6. Evaluation of the Competitive Environment
a. Analyze the macro-environment
b. Analyze the competitive environment using the basic format of the Five Forces Model.
8. Evaluation of Competitive Business-level Strategies
a. Cost Leadership
b. Product Differentiation
c. Focus/niche
9. Recommendation and Justification of Strategic Alternatives:
– Determine appropriate strategic alternatives for the firm and provide a solid justification for why you are recommending specific actions.
10. Implementation Plan:
– This is one of the most important sections of your analysis. In your recommendations, you have explained what course of action the firm should follow. Now you must describe how to do so in a well thought-out feasible implementation plan that covers the major action steps necessary to implement your recommended strategies.
11. Conclusion or Summary
______________________________________
****IMPORTANT RULES REGARDING REFERENCES****
1. All references must be cited in-text and on references section per APA format.
2. The attached case MUST be used all throughout the writing. The citation for it is:
Dess, G. G., McNamara, G., & Eisner, A. B. (2016). Strategic management: text and cases. C14-C18. New York, NY: McGraw-Hill Education.
3. Other references may be used but only from websites where memberships or payments are not required to view them.
Websites Only
NO BOOKS
NO PREVIEWS TO BOOKS
NO WEBSITES TO PURCHASE BOOKS
NO LISTINGS FOR BOOKS FOR SALE
NO JOURNALS WHERE SUBSCRIPTION IS REQUIRED TO VIEW
NO LOCKED WEBSITES
NO SUBSCRIPTION WEBSITES
All references must be free to view and links to them must work
No exceptions to any item in this description will be made. The due date is set early enough to allow time to fix issues, so I will have writers to fix any issues prior to completing the order.
