learning resources required – www.savvyessaywriters.net
learning resources required – www.savvyessaywriters.net
Learning Resources
Required Readings
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Holt, D.; Cameron, D. Copyright 2012 by Oxford University Press – Books (US & UK). Reprinted by permission of Oxford University Press – Books (US & UK) via the Copyright Clearance Center.
Document: Student-Contributed Resource Worksheet (Word document)
The following websites may be helpful throughout this course by demonstrating ways of analyzing pop culture texts as artifacts.
Pop Matters. (2015). Retrieved from http://www.popmatters.com
Required Media
TEDGlobal 2013. (2013, June 18) Juliana Rotich: Meet BRCK, internet access built for Africa [Video file]. Retrieved from http://www.ted.com/talks/juliana_rotich_meet_brck_internet_access_built_for_africa
Note: The approximate length of this media piece is 9 minutes.
This talk highlights access issues around the world and introduces a device that allows access to the Internet even when power is cut.
Assignment 1: Student-Contributed Resource
In this course, you explore and contribute readings to the class dialogue about popular culture. Each week’s Learning Resources provide a foundation for the week’s topic. During the weeks with discussions, you will also find articles on topics related to each discussion. For the discussions in Weeks 3, 4, and 6, you are encouraged to use the article you find as a source for your response. In addition, you post an annotated reference to the article into Doc Sharing. As the course progresses, you and your colleagues build on the class bibliography. You may also draw upon this list of student-contributed resources for the Final Project.
This week, you download and complete the Student-Contributed Resource Worksheet from this week’s Resources area. This Assignment is designed to help you find articles or resources that both meet academic requirements and enrich the course dialogue.
By Day 3
Submit your Student-Contributed Resource Worksheet. To receive full credit, you must submit all Assignments on time. Should you encounter an unanticipated and uncontrollable life event that prevents you from meeting an Assignment deadline, contact the Instructor immediately to request an extension. Your Instructor’s contact information is in the Contact the Instructor area. For a full description of the late policy, please refer to the “Policies on Late Assignments” section of your Syllabus.
Submission and Grading Information
To submit your completed Assignment for review and grading, do the following:
- Please save your Assignment using the naming convention “WK3Assgn1+last name+first initial.(extension)†as the name.
- Click the Student Contributed Resource Worksheet Rubric to review the Grading Criteria for the Assignment.
- Click the Week 3 Assignment 1 link. You will also be able to “View Rubric†for grading criteria from this area.
- Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK3Assgn1+last name+first initial.(extension)†and click Open.
- If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.
- Click on the Submit button to complete your submission.
Grading Criteria
To access your rubric:
Student Contributed Resource Worksheet Rubric
Check Your Assignment Draft for Authenticity
Submit Your Assignment by Day 7
Discussion: I want my MTV! Or do I?
Music Television (MTV) started broadcasting in 1981 and went on to change the music industry around the world. By the second year of broadcasting, “I want my MTV!†became the advertising campaign slogan.
This simple advertising hook articulated the channel’s goal of a larger broadcast area but put it in the mouth of the intended viewer—a young rock and roll fan. People who did not have access to MTV but heard about it from friends or the media called their cable provider saying “I want my MTV.†Well-known rock artists like Billy Idol, Madonna, Stevie Nicks, and Mick Jagger appeared in commercials saying “I want my MTV.â€
By 1985, the media conglomerate Viacom had bought the parent company of MTV and the programming moved away from 24/7 music videos to music pop culture news shows, and by the 1990s, reality shows like The Real World, 16 and Pregnant, Jersey Shore, and adult-themed animated shows like Beavis and Butt-head dominated the programming. Although the channel is still called MTV, it rarely shows music videos. The original sense of rebellion that MTV capitalized on had disappeared. The shared experience of being in the know, having seen the latest music video also disappeared.
Each summer, the United Kingdom shares a musical experience called the Proms. Started in 1895, the Proms (short for promenade concert) is a series of concerts that takes place across the U.K. and is broadcast on the taxpayer-supported BBC network. The Proms has become one of the largest shared experiences in the U.K., bringing the nation together over music. Sharing a musical experience can bring a community together, but first the community needs access.
To prepare for this Discussion, review this week’s Learning Resources.
For this Discussion, your Instructor will either assign groups to threads or direct you to choose one thread from the choices listed this week. If you are directed to choose a thread on your own, follow these instructions: Each thread is limited to a maximum number of students based on class size. A thread will close if the limit is reached. If a thread is closed to new posters, select from the open threads.
Thread A
By Day 4
Post a 250-word response in which you:
- Reflect on one or two of the popular culture artifacts that you are working with for your final project, and consider ways that you access the artifacts and what challenges others might have accessing them. For example, can they be enjoyed by people in another community or country across the world? Is there a financial cost to access? Is special equipment needed?
- Explain how access to popular culture affects community.
By Day 6
Read a selection of your colleagues’ postings.
Respond to at least two of your colleagues’ postings in one or more of the following ways:
- Has your classmate considered all possible access challenges?
- Are there creative ways to access your classmate’s artifact(s) that they have not considered?
Be sure to support your ideas by connecting them to the week’s Learning Resources or your student-contributed resource.
Thread B
By Day 4
Post a 250-word response in which you:
- Describe how much control production companies or/and governments have over access to popular culture.
- Explain the role of the web/technology in providing a shared popular culture experience. Analyze how access affects the shared experience.
By Day 6
Read a selection of your colleagues’ postings.
Respond to at least two of your colleagues’ postings that contain a perspective different from yours.
Be sure to support your ideas by connecting them to the week’s Learning Resources or your student-contributed resource.
Submission and Grading Information
Grading Criteria
To access your rubric:
Discussion Rubric
Post by Day 4 and Respond by Day 6
Assignment 2: Final Project Milestone 3: Access and Community
Last week you researched the history of your popular culture artifacts. You also examined the audience for your popular culture artifacts and how each affected the other. This week you look at how access to popular culture affects society.
To prepare:
- Review your two chosen popular culture artifacts.
- Review your Final Project Worksheet from Week 1 and any feedback received.
- Spend some time looking at the student-contributed resources posted in Doc Sharing. (Note: You will need to use at least one of these for this milestone.)
- Consider the following:
- How does the distribution mechanism control the issues addressed in the artifacts’ content?
- Determine who controls the distribution of your chosen popular culture elements.
- In what ways does the controller of distribution affect the shared experience of the audience and community? Keep in mind that a community may be local, regional, national, or global. Be specific in your discussion.
By Day 7
Submit a 400- to 500-word essay that addresses these questions as they relate to your chosen popular culture artifacts. Be sure to include:
- At least one student-contributed resource from Doc Sharing
- At least two other academically relevant sources. The Course Readings List, found in the Syllabus of the course navigation menu, will be helpful, as will the required and alternate resources listed here.
Submission and Grading Information
To submit your completed Assignment for review and grading, do the following:
- Please save your Assignment using the naming convention “WK3Assgn2+last name+first initial.(extension)†as the name.
- Click the Final Project Milestone Assignment Rubric to review the Grading Criteria for the Assignment.
- Click the Week 3 Assignment 2 link. You will also be able to “View Rubric†for grading criteria from this area.
- Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK3Assgn2+last name+first initial.(extension)†and click Open.
- If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.
- Click on the Submit button to complete your submission.
Grading Criteria
To access your rubric:
Final Project Milestone Assignment Rubric
Check Your Assignment Draft for Authenticity
Submit Your Assignment by Day 7
Week in Review
This week you analyzed challenges to popular culture access and sources relevant to popular culture.
Next week you will look at how popular culture and societal values intersect and how different communities may evangelize specific popular culture elements to change or protect values.
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