Managing multinational enterprise : Alibaba company
Please see the attached file named ‘ASSIGNMENT’ for full instruction
Brief instruction:
– Theoretical discussion.
– Internalisation behaviour of the business.
– (no five forces Porters)
– More ownership advantages/or firm specific advantages, or location related to internalisation.
– You can use OLI, a little bit but do not base your essay on that.
-Whether the business is able to create value because of internalisation.
– Examples has to be related to the business(Alibaba) youve decided
– You can look at google from different perspective, however, has to be related to international business.
– The theories have to be strongly related to the business and international business discussion.
– 60%-70% theoretical discussion, 30-40% theoretical implication to selected business
– ACADEMIC REFERENCES!
– Module guide there are journals for the assessment.
– Understand the theory first before moving on implication the theories to the business and the assignment
