marketing assignment 61
Marketing Plan Application Assignment # 2—Marketing Environment & Situation Analysis
Directions: For this assignment each student should complete the attached worksheet with regards to the marketing environment of the new product selected for the Marketing Plan Project.
- Enter your responses in the space provided on the left of each prompt.
- Where applicable, your responses should be consistent with content presented in the course material (i.e., chapter 5).
- Sources used to identify the requested information should also be included.
Trends in the Macro-Environment:
Identify and describe one Social or Technology-related trend currently influencing marketing decisions in the industry of your product.
- You will need to provide at least one (1) reference (i.e., article, report, or whitepaper etc.) for the trend. References should be recorded using the APA format:
- APA guidelines can be reviewed at https://owl.english.purdue.edu/owl/resource/560/1/
- Reference articles, reports, and whitepapers should be recent—published between 2016-2018
______
ANSWER THESE QUESTIONS PLEASE:
- Name and briefly describe the trend. (300+ words)
- Into what area(s) of the macro-environment does this trend fall? Your assessment should be consistent with the macro-environment concept and factors presented in chapter 5 (300+ words)
- How has (or how might) this trend influence the marketing mix decisions for your product? Your response should focus on one or more areas of the marketing mix (i.e.,4Ps) (300+ words)
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