marketing assignment 67
ASSIGNMENT 1 PART A
Public relations is a process of developing relationships with publics. The idea is to do good things and let people know what you are doing. People want to see businesses, both small and large, participate in, support, and contribute to quality-of-life issues. While not all internal practices and operations of organizations are going to satisfy everyone, companies will expose publics to organizational activities in which the stakeholders may be interested. Companies will find causes and events in which they will participate, hoping to present a positive image for the company brand.
- For this Assignment you are to go online to the World Wildlife Foundation (WWF) website and search for various partners working with the WWF for causes and events.
- Choose a cause associated with the WWF and discuss how participation by the sponsoring/partnering organization will benefit.
- Write a 500-word summary of the cause/event and present your findings related to public relations benefits for the sponsoring organization.
- Include a conclusion and references in APA format.
Review the complete Unit 5 Assignment 1 details and rubric.
Directions for Submitting Your Assignment
Before you submit your Assignment, you should save your work on your computer in a location and with a name that you will remember. Make sure your Assignment is in the appropriate format (Word, Excel, PowerPoint, or other), then proofread the entire Assignment. When you are ready, you may submit it on the Dropbox page.
Once completed, submit your Assignment to the Unit 5 Assignment 1 Dropbox. Assignments are due Tuesday 11:59 p.m. ET of their assigned unit.
ASSIGNMENT 1 PART B
GEL-5.02: Analyze the impact of human expression in the areas of literature, art, culture, music, or film.
For this Assignment, you will read an article about an industry that is facing a public relations situation. This article may be accessed through the Library:
Cary, B. (2015). “Agriculture must throttle up its public relations — and quickly.†Western Farm Press, 37(1), 4-4. Retrieved from http://search.ebscohost.com.libauth.purdueglobal.edu/login.aspx?direct=true&db=bth&AN=100227954&site=eds-live ISSN: 1525-1217 Accession Number: 100227954
Instructions:
Choose a product with which you are familiar, or choose your course product, and write a minimum 400-word APA style research paper on the following questions. Use the situation described in the article as the concept for your discussion about your product and its industry.
- Why is public opinion so important to the success of public relations?
- In how many different ways might public opinion affect the success of your product?
- What message position might you deliver that would positively affect public opinion about your product industry?
Review the complete Unit 5 Assignment 2 details and rubric.
Directions for Submitting Your Assignment
Before you submit your Assignment, you should save your work on your computer in a location and with a name that you will remember. Make sure your Assignment is in the appropriate format (Word, Excel, PowerPoint, or other), then proofread the entire Assignment. When you are ready, you may submit it on the Dropbox page.
Once completed, submit your Assignment to the Unit 5 Assignment 2 Dropbox. Assignments are due Tuesday 11:59 p.m. ET of their assigned unit.
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