Marketing Discussion – Demography and Psycho-graphic Data questions


Provide a minimum of 150 words to each question below.  Please include references:

1. What is psychographic data? Provide examples. When should psychographic data be used to make marketing decisions? Is psychographic data more important than demographic data? Explain your answer.

2. Which demographic variables are most closely associated with heavy consumption of the following, and why?



oMovie attendance

3. What is the value of fear appeal in marketing messages? Is this a fair way to market to consumers? Why or why not? What alternatives could be available for a marketing strategy?

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