marketing journal 2 1

Preliminary Internet Research

You will post only once in a 250-word response.

You read about forecasting demand for a product in Chapter 3. Now, based on the Unit 2 Looking Ahead ASG scenario regarding auto-warming gloves, do some research on this product using the Internet to determine what the market might be. You can search by product and then choose a location on the tab at the top of the page in statista.com.

  • Determine the total market demand for the gloves per the scenario.
  • What areas of the U.S., Canada, and Europe would you target first for your initial marketing efforts to promote sales of these gloves? Explain.

Resources:

Michigan State University (1994-2019). Globaledge: Global insights. Retrieved from https://globaledge.msu.edu/

Statista (2019). Retrieved from https://www.statista.com/

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