marketing paper

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Marketing Midterm Paper

Identify a product or service that has been successful. 

Company History

Product History

Features, Niche , Benefits

Competition

What is their marketing plan?

Target market, segmentation, distribution, pricing strategies, promotional tactics,

Advertising tactics, ( print, radio, magazines, newspapers, social media..etc..etc..)

Sales history..

International ??

Product innovation..

Your analysis of what they have been doing in terms of marketing strategy? 

Recommendations moving forward??

6 plus pages , double spaced, 1 inch margins, cover page , cites sources .

Utilize marketing terms, interpret your data.

  

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