Marketing Research Paper



Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.

All of the work is almost done. You have designed your research project; collected and prepared your data; and analyzed the results. It is time to communicate your marketing research findings. In order to do so, you must be able to address the following:

1.  What are two (2) objectives of a research report? (20 points)

2.  What are seven (7) important factors that need to be communicated in a written research report? (35 points)

3.  Discuss five (5) problem areas that may arise when writing a marketing research report. (45 points)

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