Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the “Assignment Format” page for specific format requirements.
All of the work is almost done. You have designed your research project; collected and prepared your data; and analyzed the results. It is time to communicate your marketing research findings. In order to do so, you must be able to address the following:
1. What are two (2) objectives of a research report? (20 points)
2. What are seven (7) important factors that need to be communicated in a written research report? (35 points)
3. Discuss five (5) problem areas that may arise when writing a marketing research report. (45 points)