Marketing Research Publix

Business Finance

Hi,

This is a group project and my part is only the introduction.

We went to a grocery store called Publix. I just want you to write the introduction only from a marketing perspective.

Introduction:

  • Briefly explain all 3 products
    • Perishable = milk
    • Less frequently bought = wine
    • Cleaning product = laundry detergent
    • Explain the different brands/types, uses of the products
  • Mention store we chose (Publix)

If you need anything else, please tell me

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