Mass Communication


1. Locate a recent electronic version of a print advertisement and write a 750 word analysis that addresses the following questions: 

·  Who was the target audience?

·  What was the intended effect?

·  Was the advertisement misleading or not—and how?

2. Choose an organization, business, or corporation.

Search the organization’s, business’s, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.

Write a 800 word critique depicting the effectiveness of a press release.

Include a short synthesis of the main differences between advertising and public relations.

Attach the press release and a copy of the advertisement to your paper.

Format your analysis and critique consistent with APA guidelines.

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