mkt 6661 group assignment 1
The company we chose was CVS Health.
You just need to finish Political, Economic, Sociocultural
Objective 1/Group Assignment 1:
Understand the major macro-environmental factors that impact global markets.
Instructions
- 600 words minimum-1200 words total (approximately 100 words for each PESTLE)
- At least 1 outside source for each P.E. S., etc. (can be a news source or academic).
- Use APA style – Must also cite references in your answer.
- Good resource: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.html (Links to an external site.)
- Click on “APA Style (7th edition), then cick “APA Formatting and Style Guide (7th Edition)â€. This will provide all the examples needed.
- Make sure to reference in the paper as well, such as (Smith, 2017).
- Use marketing terminology from your text (in this particular assignment using PESTLE does not count)
- Highlight the marketing terminology in your paper.
Standard:
Times New Roman, 12 point font, 1 inch margins, single-spaced
Must be submitted via Canvas and as a word document.
Similarity above 20% = .5 point deduction (out of 50 points) for each 1% above 20% similarity. Does not included (and I can exclude when grading begins) if you repeat/retype the question.
Answer thoroughly, argue, support, and justify answers.
Assignment #1 -Group
Below is a list of the Fortune 500 companies from 2019
https://fortune.com/fortune500/2019/search/ (Links to an external site.)
- Choose one fortune 500 company from the list above (do not choose a bank or insurance company)
- Discuss, using a PESTLE analysis, the following about the company as it relates to current (within the last 5 years) news regarding how companies have responded to a change in each or how each has impacted the company in some way:
- Political, Economic, Sociocultural, Technological, Legal, Environment
- 100 words or more for each P.E.S., etc.
- Political, Economic, Sociocultural, Technological, Legal, Environment
Examples: Tax changes, new laws, trade barriers, demographic change (age or education shifts), government policy, political changes, economic changes, environmental changes/laws,
