MKT562 Phoenix Week 1 Apple Global Marketing Case Study

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Resources: Global Marketing, Ch. 1, Fundamentals of Global Markets Grading Guide

Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.

Write a 700- to 1,050-word paper in which you discuss the key elements of Apple’s innovation strategy until 2014 and answer the following questions:

      1. Discussion: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
      2. Discussion: How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
      3. Include data in your paper to support your analysis.

Cite at least three outside references.

Format your paper consistent with APA guidelines. ( do not use first person and no plagiarism!!)

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