mondelez international case analysis 1
please Read Case 21 Mondelez International and connect with chapter 7&8 , answer the following questions:
- What is Mondelez International’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?
- What is your assessment of the long-term attractiveness of the industries represented in Mondelez International’s business portfolio?
- What is your assessment of the competitive strength of Mondelez International’s different business units?
- Does Mondelez International’s portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
- What is your overall evaluation of Mondelez International’s corporate strategy and restructuring since 2012? What evidence and/or reasons support a conclusion that Mondelez International’s shareholders have benefited from the spinoff of the company’s North American grocery business?
case 21 and related material is on the files
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