MRKT1001 POM Wonderful The Best Movie Ever Sold
Business Finance
1. Watch “POM Wonderful, the best movie ever sold” created by Morgan Spurlock – it can easily be rented through the major streaming services (or probably found illegally through the fun sites you all know about).
2. Then Watch the TED Talks interview with Morgan Spurlock:
http://www.youtube.com/watch?v=Y2jyjfcp1as
3. Select one of these products in the movie:
Mini
Jet Blue
Amy’s frozen pizza
Merrill
Mane & Tail
POM Wonderful
Ban
Hyatt
Sheetz
Thayers
4. Answer the following:
1. How does your chosen company benefit from product placement, marketing and advertising within this movie? Explain and refer back to the placement received within the film.
2. In your opinion, is being involved with a movie like this one beneficial to the company? Explain your answer.
3. In your opinion, Is there truth in Advertising – thoroughly explain your answer?
