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Exercise 8.2McDonald’s

http://www.aboutmcdonalds.com/mcd/sustainability/our_focus_areas.html

  • Read about McDonald’s social responsibility initiatives.How has McDonald’s integrated social responsibility with its marketing strategy?
  • Are you surprised at McDonald’s level of involvement in giving back to its communities?Other than Ronald McDonald House Charities, why have most consumers never heard of McDonald’s many philanthropic initiatives?
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