netflix inc 2011 re branding price increase debacle – www.savvyessaywriters.net

Referring to Cases 27 and 28 in your textbook Strategic Management, Netflix, Inc. and Netflix, and using the three circles analysis, describe Netflixâ€™s competitive strategy. In a 3- to 4-page paper, analyze how Netflix competes with similar companies, as follows:

The first circle represents the teamâ€™s consensus of what the most important customer segments need or want from the product or service.
The second circle represents the teamâ€™s view of how customers perceive the companyâ€™s offerings.
The third circle represents the strategistsâ€™ view(s) of how customers perceive the offerings of the companyâ€™s competitors.
Describe how 1, 2, and 3 are particularly important for asking questions about the companyâ€™s competitive advantage.

Include a title page and reference page, and follow APA format according with at least 3 credible sources.

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