objectives and strategy
- Examine how ROI is measured in marketing (CO1, 3, 5)
This section of your marketing plan begins to identify where the company would like to be and how it will achieve its objective. Identify long-term and short-term objectives of the company. Include the companyâ€
s mission and vision statements and the 5 Sâ€s (sell, serve, sizzle, speak, save). For more information, refer to the SOSTAC® marketing plan information in the course materials.
Strategy. This section of your marketing plan identifies how to get the company from where it is now to its long-term and short-term objectives. Include segmentation, targeting, and positioning (STP), online value proposition (OVP), sequence (credibility before visibility), integration, and tools.
Your assignment should be 2-3 pages and follow the APA guidelines (6th Edition) by including a title page, written in Times Roman, 12-point font, doubled spaced, use left justify, and with one-inch margins.
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!
Use Discount Code “Newclient”for a 15% Discount!”
The post objectives and strategy appeared first on Student Homeworks.
