Omni-Channel Marketing
Given Binnies book, The Future of Omni-Channel Marketing: Predictions in the Age of Amazon
Write a 4-5 page paper in APA format to include cover page and references.
Compare and contrast the apparent strategy of any two retailers of the same approximate size medium or large and include the following sections in your paper:
How have they improved on the in-store experience since adopting Omni-Channel Marketing?
Specifically answer the following:
How have they improved customer service?
What strategy did they adopt to accomplish this end-state?
Have they mobilized the in-store experience?
Have they digitized the instore experience?
Are all of their channels synchronized?
Are they still tied to brick and mortars?
How have they helped older non-digital customers adapt?
How have they dealt with product lines that dont
Lend easily to the Omni-Channel experience
Then close by explaining how each retailer is utilizing their Omnichannel advantage to disrupt their competition and gain a competitive advantage compare and contrast the major strengths and weaknesses of each retailer in your final analysis.
i would like you to write it in own word not only use copy from the book
and i want to get a lot of example from the book as well as make it very simple to understand.
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