organizational culture theory is based on a metaphor a creative device to make meaning by comparing two disparate ideas or things

Organizational Culture Theory is based on a metaphor— a creative device to make meaning by comparing two disparate ideas or things. This theory relies on a field of study known as ethnography, which uses qualitative methodologies of investigation. Ethnography involves observations of customs and culture. The researcher becomes part of the organization to systematically observe, analyze, and interpret artifacts, stories, rituals, and practices in order to gain insight into its culture.

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