Orient your readers

Purpose
This essay should demonstrate that you can identify the
audience, ethos, and purpose of a written text (Chapter
1). You should also demonstrate the ability to apply the
concepts from Chapter 2visual and verbal
explanations, organization, point of view, focus and
frame, and interest in texts. Your essay should explain
the purpose of the news article,
the ways in which the visual interacts with the verbal to
accomplish this purpose,
how the language of the article contributes to this
purpose and communicates with the audience
how the context of this article (it appeared in a student
newspaper at a university) affected the way it was
written, the selection of the topic, and the framing of the
topic

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