Personal Brand Development Project

Business Finance

Demonstrating a command of all of the branding concepts taught via this class, develop and describe your personal brand. Specifically, your Personal Brand Development Project paper should, at least, address these topics:

  • 1)What brand elements are descriptive of you now?
  • 2)What other brand elements do you desire to develop and how will you do such?
  • 3)Describe your strongest brand factors and your weakest brand factors.
  • 4)How will you communicate your “brand”? Who will likely be your primary target market?
  • 5)How will you develop and manage your evolving personal brand? What research will you conduct?
  • 6)Display your brand via your developed resume

This highly creative paper should be 6-10 pages (double-spaced, stapled). Please include a cover/title page and, if relevant, a research sources citations’ page—both of which do not count in the required page total.) The paper’s “Appendix” should be your developed resume, i.e., one of your brand elements.

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