personas and positioning statements 2 pages
Audience Personas help paint an accurate, research-based picture of your target audience. For this assignment, you will be creating attitudinal personas representative of the target audience for the Husqvarna robotic lawn mower (Learn More: https://www.husqvarna.com/us/products/robotic-lawn…). Using the segmentation strategies outlined in your textbook, come up with an “ideal customer†for this product, and write a persona profile (1 page). Include demographic data, but also dig deeper. Name your persona, give him or her a job, hobbies, media consumption habits, etc.
Then, write a positioning statement for the product that would appeal to your target persona. (1 Page)
Resources:
https://www.marketingprofs.com/articles/2019/41359…
https://www.entrepreneur.com/article/253566
Podcast: https://www.convinceandconvert.com/podcasts/episod…
