Prepare an overview of Service Dominant Logic, Marketing class help
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Prepare an overview of Service Dominant Logic (SDL), describing the overall theory and components, and then provide a brief historical background of SDL. In your paper, identify critical foundational literature in the development of service theory and present a timeline as an overview of SDL, historically through current times. In addition, the timeline must analyze changes in service theory and link these changes to important developments in service industries. Identify critical components of service theory.
Support your paper with a minimum of five scholarly resources, at least two of which that have been published in the least 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
