Product Strategy and Branding Concepts Article Review Synopsis
Other
Review the following articles (I will share PDF files of below articles:
Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.
Hagiu, A. & Altman, E. J. (2017). Finding the platform in your product. Harvard Business Review, 95(4), 94-100.
Ignatius, A. (2015). How Indra Nooyi turned design thinking into strategy. Harvard Business Review, 93(9), 80-85.
Porter, M. E. & Hepelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 98-114.
Simons, R. (2010). Stress-test your strategy. Harvard Business Review, 88(11), 93-100.
Following your review, share a 500-word synopsis of the product strategy and branding concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Product Strategy and Branding,” in mind. This posting should be completed using APA formatting (in-text citations and references).
This initial post should be completed in 1 day. After you submit the initial posting, I will send you post of a classmates. Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate. Peer postings should be completed on 2nd day.
