Proposal Development of a Food Truck App

Writing

For these assignments, you will present and write a formal proposal. A proposal is an offer to solve a problem or fulfill a business or organizational need. The goal is to persuade, so it’s important that you analyze your audience and deliver your proposal to persuade them to accept your ideas. The assignment is complex, with five separate assignments and each builds on the one before it. You are expected to use feedback from each assignment to improve on the next. The assignments are designed to guide you through the development process.

Your written proposal will include the following sections, as arranged an explained in pages 124 – 133 of the Proposals chapter by Carol M. Cram.pdf:

  1. Title page
  2. Executive Summary
    • The executive summary is where you present your case and give the reader the main takeaway of your proposal. Don’t focus on covering every detail. Instead, give an overview of the main points, focusing on the conclusions you want the reader to come to. Tell your solution to the reader’s problem. It should be results-oriented and persuasive.
    • This section should be no more than half of a page, single-spaced (two paragraphs is typically sufficient).
  3. Table of contents
  4. Introduction
  5. Description of need
    • Explain the need or problem that your proposal will address
    • Give any needed market analysis here (i.e. what other companies/organizations are doing in relation to your topic)
  6. Methods and procedures
  7. Detailed work plan and schedule
    • You may want to reference an appendix section for full visual breakdown
  8. Qualification of the company or individual (optional)
  9. Projected costs
    • You may want to reference an appendix section for full visual breakdown
  10. Conclusion
    • Including detailed audience-oriented benefits
  11. Appendices
    • At a minimum, you should include a visual timeline (there’s a template for this in Microsoft Word) and a table or chart outlining the budget/costs
    • You should also include other visuals here if they support other information in your proposal
  12. Your list of APA-style references used in your proposal

Here’s an example: Written Proposal example-A.pdf

Format Requirements:

  • Your proposal will be no more than 3 pages, not including Title Page, Table of Contents, Executive Summary, and Appendix section(s).
  • Use 1-inch margins and 12-point font.
  • Use single-spacing, with a line of space between each section, table, header, paragraph, etc.
  • Include at least one additional visual, beyond the required budget table and timeline graphic
  • Use in-text APA citations in the body of your proposal; these must explicitly connect to your references list at the end.
  • Use brevity tools, like section headers, lists, timetables, budget charts, etc. (Note, however, that your ideas must be complete thoughts, comprehensible to your audience).
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