read the case study facebook positions itself to stay relevant and answer the three questions about it
9-3 For Facebook’s managers, is acquiring a business such as Instagram a strategic management issue? Explain.
9-4 Give three factors in Facebook’s internal environ- ment that managers should be assessing in deter- mining the company’s organizational direction. Why are these factors important?
9-5 Using the business portfolio matrix, categorize Facebook’s recently acquired Instagram unit as a dog, question mark, star, or cash cow. From a stra- tegic planning viewpoint, what do you recommend Facebook managers do with Instagram, given this categorization? Why?
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