Review the article “A Look at the e-Shopping Habits of U.S. and Chinese Millennials (Links to an external site.)”. Then: a. Describe how this reflects the challenges and opportunities facing the global marketer.  Describe at least two strategies for overcoming these challenges, and at least one strategy to seize the opportunities. b. Based on your readings in the textbook and this article, explain how the cultural differences impact the marketing plans and tactics in the United States and China? 

Review the article “A Look at the e-Shopping Habits of U.S. and Chinese Millennials (Links to an external site.)”. Then: a. […]

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