sales and marketing 13

Music2Go Simulation: Multi-Player Round 1

DECISIONS FOR ROUND 1 MUST BE MADE BY SUNDAY @ 11:59 PM. PARTICIPATION IN THE SIMULATION IS ABSOLUTELY CRITICAL IN THIS COURSE. The results will be available next Monday.

1) Review the Year Ahead Report

2) Read Key Reports:

a) Industry Benchmark Report

b) Market Information

c) Some Product Details

d) Product Contribution

e) Budgeted Expenditure Report

3) Enter Initial Decisions after reviewing all the reports

Class Discussion/ Reflection

Review difficult concepts.

Prepare and upload to Moodle a paper listing each of the decisions you made in Round 1 and explaining your reasoning for making each decision.

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