Selling Consumer Information – Data Brokers Case Study
Business Finance
1) There are many companies who package and sell consumer information – data brokers. Research and find ONE company and find what information you can about what information they collect and sell about consumers (note, do not focus on Cambridge Analytica, since that is discussed in articles). Provide some brief details about what they do (about 1 paragraph). NOTE: include link to the company below (and any articles you found relating to that company).
2) Explain why the company’s practices are or are not problematic, and list specific reasons why you find them problematic (or not). USE 2 course materials (at least one from this week, and you can use others from any of the past weeks) to justify your argument.
Write from 300-400 words ONLY.
for the second question, use these articles as a reference
https://www.bbc.com/news/technology-44793247
https://hbr.org/2018/04/facebook-is-changing-how-m…
Attached is also an article that you could use
