Strategic management and dynamic environment

Other

Minimum 900 words for this discussion board.

If TrustCare were to enter the US market, the choice of “generic competitive strategy” will be critical.

  1. Identify 3 of TrustCare’s US competitors and show where they are on the “generic strategy” map
  2. What generic competitive strategy do you suggest TrustCare should pursue? Why?
  3. Given your choice for TrustCare’s competitive strategy, what impact does your choice have on:
    • TrustCare’s marketing message and strategy
    • TrustCare’s distribution strategy
    • TrustCare’s R&D strategy
    • TrustCare’s customer service strategy
  4. How do your suggested functional strategies under (3) above, differ from one of the competitors you identified in (1) above.
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