Strategic Marketing ( Degree ) GROUP Management Report.
Hi ,
After submitting MY initial INDIVIDUAL Ecolink Logistics Inc marketing report.
( I have Attached the File )
Now I have asked to do GROUP REPORT.
This is Two Part of work, Report and Presentation (12 annotated PowerPoint slides).
I am the Group Leader of this work, so I must give to them this report and 12 slides (3 slides for each question).
The company is now convinced that the suggested countrys market is the best market to do business and has commissioned you again to produce a report on their behalf advising them on how they can gain successful entry with the new product/service you suggested in your initial report. Your task now is to write a group report by answering the following questions:
1. To what extent should the different elements of the marketing mix be standardised or adapted for your chosen country. Give a full justification for your ideas (25%)
2. Applying the Customer Based Brand Equity model, critically analyse how your client could build and manage a strong brand in this new market (15%)
3. Applying the concept of integrated marketing communications (IMC) critically evaluate three effective marketing communication methods your client could incorporate within this market. (15%)
4. Critically assess how your client could measure its marketing success in this market and how it could improve in the future (15%)
PRESENTATION (20%)
5. Produce a maximum of 12 annotated PowerPoint slides (3 slides for each question) and present in your groups (in class) summarising all the above questions (questions 1 to 4) (20%)
The remaining 10% of marks will be given for overall structure, presentation, synthesis and general use of wider references. please reed the Brief.
This Assignment need to be submit one of them UK UNIVERSITY ,
So Harvard references system and acknowledgment must be base on Uk formal business style ( UK English Keyboard )
Use Times New Roman font size 11 with 1.5 line spacing.
Insert page numbers at the bottom of each page,
please use Word, Excel, PowerPoint .
If I am going to give you a paper instruction. Could you please read carefully that 7 pages of BRIEF, GUIDANCE and I have attached Individual Report as well.
Recommended structure of report (for the full details Please see page two 2 of the brief)
Executive summary.
Front page.
Introduction.
Adaptation and standardisation of marketing mix.
CBBE Model.
Integrated communication mix and methods.
Measurement of success.
Conclusion.
References.
Appendices (if any).
You are required to produce a 2000 word GROUP REPORT
You are allowed a 10% plus or Minus dispensation of the word limit
The word count excludes the executive summary, conclusion, introduction, References and Appendices
Students are to use wider range of resources from peer reviewed academic journals as well as books and other academic databases such as Mintel, EBSCohost, ProQuest etc.
THANKS.
