Strategic Thinking Map: Market Analysis
Use the attached Case Study to conduct a market analysis for Okeene Municipal Hospital. In your market analysis, identify the segments (potential patients, their health needs, the competition in the area, staffing needs, etc.) and provide a summary of your findings.
Develop a written report of your market analysis. In your market analysis, you will identify the segments (potential patients and physicians, for example) and provide a summary of your findings. Include a visual diagram of your overall market analysis; this should be placed in an appendix.
Use the links below to see examples of common styles of visual maps. Use this information to create your own visual image that addresses the different facets of the market analysis. The map is to be used as a supplement to your written market analysis.
https://www.clearpointstrategy.com/complete-strategy-map-template-examples/ (Links to an external site.)
https://www.smartdraw.com/strategy-map/
Your well-written market analysis should meet the following requirements:
-Be three to four pages in length, not including the cover or reference pages.
-Utilize headings to organize the content.
-Include the strategic thinking map in an appendix.
-Include a minimum of four references with associated in-text citations.
