strategy questions

Open Innovation and Organization Design

  • Organization Design: Structure, Culture, and Control, Chapter 11, Text
  • “Fiat Mio: The Project That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry,” International Journal of Case Studies in Management, Vol. 13, Issue 1, March 2015
  • Class preparation questions
  • What are the general pros and cons associated with open innovation strategies?
  • What are the main differences between the InnoCentive (https://www.innocentive.com/) and Fiat Mio crowdsourcing projects? Explain why and how these two organizations have developed different methods and processes for pursuing open innovation strategies.
  • What did both Fiat and Internet users gain from being involved in the Fiat Mio crowdsourcing project? Provide specific outcomes and examples.
  • Since the Fiat Mio was merely a prototype vehicle that would never be produced or marketed, what was the real source of innovation for Fiat in this case? Explain.

Corporate Governance and Business Ethics

  • Corporate Governance and Business Ethics, Chapter 12, Text
  • “The Wells Fargo Banking Scandal,” University of Virginia Darden School Case UV7267
  • Class preparation questions
  • Explain the difference between “bad apple” and “bad barrel” explanations of unethical business behavior. What can companies do to create “better barrels?”
  • Who are Wells Fargo’s primary stakeholders? How well was it serving its stakeholders’ interests? Provide concrete examples to support your arguments.
  • What factors might have contributed to the questionable sales tactics taken by Wells Fargo’s employees?
  • What should new CEO Timothy Sloan do to prevent similar actions in the future?
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