Students will act as Communication Directors of the companies which they represent
Students will act as Communication Directors of the companies which they represent (please feel free to choose the preferred company – it can be a real or a fictitious one), and are invited to write a professional, persuasive presentation with reference to the respective company (any relevant topic can be selected by students; as an orientation, examples of topics which may be selected: the mission, values, vision of the organization, products developed, business strategies, sustainability, corporate social responsibility, relationship with customers and other categories of key stakeholders, including the media, marketing / communication strategies, technical advancement etc). This presentation will be published in a business-oriented magazine, also on the company’s blog / website. Your intention is to have a strong and positive impact over the relevant targeted audience. At the end of the paper, you should point out and explain the specific strategies / techniques which you have used in your paper in order for this to be as pertinent, appealing and professional as possible.
This assignment should have approximately 2000 words.
The assignment must have a clear structure: title page (university’s name, course title, assignment title, student’s name, academic year), short introduction – explaining what the paper will refer to / will focus on (1/3 – 1⁄2 page), body of the paper (the main part of the paper where the fundamental ideas will be fully developed), a short conclusion (1/3 – 1⁄2 page); a list of reference will need to be inserted at the end of the assignment, where applicable.
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