summarize company s strategic approach

Option #1: Strategy Approaches – Existing Company

Understanding a lot about a company before pursuing a career with that company or looking to advance within that company is very important. Research is required for this.

Choose a company with which you are familiar. It can be the company you work for, that someone you know works for, or a company with which you have done business.

In a three- to four-page paper, address the following:

  • Analyze the company’s strategic approach and why it works for them
    • Low Cost?
    • Broad Differentiation?
    • Focused Low Cost?
    • Focused Differentiation?
    • Best Cost Provider?
  • Determine what level of manager made the decisions about their strategic approach
  • Explain how they differentiate themselves from their competition
  • Describe their competitive advantage and whether or not it is sustainable
  • Explain how their mission and vison statement support their strategic approach.

The length and formatting requirements include:

  • Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
  • Formatted according to APA style.
  • Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook. Acedemic library is a great place to find these resources.
  • Locate a variety of sources dealing with ethics, CSR, and business management.
  • Gather information specific to different aspects of business ethics.
  • Access writing and citing help.

Your paper should be three to four pages in length and in APA style with a least 3 sources

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