Talisman Energy Inc Major Strategy Analysis Course
Assignment Overview – Talisman Energy Inc.
Deliverables
Each individual is required to submit a project report in business style format with appropriate cover page, sections and pagination to show distinct report sections, references and appendices that contain the required elements and should thereby answer the fundamental questions.
o Each assignment should have an appropriate cover page, a brief introduction to the assignment and a brief summary / conclusion of the assignment.
o Any worksheets, tables / grids etc. can be included as appendices / additional pages within each report if they are not directly relevant to the analysis.
Each assignment should have an accompanying narrated PowerPoint presentation of not more than 10 minutes prepared for the company executive team.
o Presentations should be recorded using the Brightspace Panopto screen capture tool and submitted via the drop box as an MP4 file
v Any and all external sources of information, data, analysis, ideas and/or suggestions external to the group are to be documented in full and in accordance with the University
INTRODUCTION (answers the questions – Who are we? What do we do?)
v Give a brief introduction which should include as a minimum the following:
o Description / overview of company
o Current Mission, Vision & Strategic Direction
EXTERNAL ENVIRONMENTAL ANALYSIS (answers the questions – Where are we now?)
v Environmental scan (macro-environment)
o PESTEL analysis (this can be done is a chart / table format with minimum 3 trends per macro-environmental segment)
– Political
– Economic
– Socio-cultural/Demographic
– Technology
– Ecological
– Legal/Regulatory
v Competitive Assessment (industry analysis)
o Porter’s Five Forces Analysis
– Industry Rivalry
– Threat of New Entrants
– Threat of Substitutes
– Bargaining Power of Buyers
– Bargaining Power of Suppliers
v Additional Analysis
o Select a minimum of three macro-environmental trends from your PESTEL analysis (no more than one trend per category). Analyze and discuss how these affect your company’s strategic direction and the impact it may have on the company.
o Identify a minimum of 3 Key Industry Pressures (KIP) that are currently affecting the industry your company operates in. Analyze and discuss the impact of these KIPs on the competitive positioning of the company.
Spring 2020 4
INTERNAL ANALYSIS (answers the questions – How did we get here?)
v Resource-Based View Analysis
o Tangible Resources
– Financial (be sure to include a financial performance analysis – details
provided in class lecture notes)
– Physical
– Technological
o Intangible Resources
• Human resources
• Innovation & creativity
• Reputation
v Value Chain Analysis
o Primary
– Inbound logistics
– Operations
– Outbound logistics
– Marketing and sales
– Service
o Secondary
– Procurement
– Technology Development
– Human Resource Management
– General Administration
v Core Competency Analysis
o Organizational Capabilities
– Specific knowledge, skills and abilities
– VRIO analysis
o Key Success Factors (KSFs)
– Analyze and discuss a minimum of 3 KSFs that support your company in achieving competitive advantage.
SWOT ANALYSIS
Compile the key external and internal strategic factors (SWOT) – this can be a chart that summarizes your findings from the external and internal analyses
EXISTING STRATEGY (answers the questions – Where are we heading? Where would welike to be?)
Identify the generic strategy employed by the company? Support your decision with analysis of the evidence from the external and internal analysis previously presented.
DISCUSSION & RECOMMENDATIONS (answers the questions – Are we on course? How do we get there?)
Should the company stay the course and stick with their current strategy and strategic direction (is so, why) OR
Should they adopt a new course and if so what should it be (recommend a new generic strategy and new strategic direction).
Note: You must support your discussion and recommendations with evidence from your SWOT analysis.
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