television advertisement assignment 1

YOU ARE TO WRITE TWO TELEVISION COMMERCIALS PROMOTING TWO DIFFERENT PRODUCTS YOU HAVE CREATED.YOU MAY NOT USE ANY PRODUCT THAT YOU HAVE CREATED IN PREVIOUS ADVERTISING ASSIGNMENTS.

YOU MUST WRITE YOUR COMMERCIALS IN THE FORMAT (shown below) WITH THE APPROPRIATE HEADINGS. YOU MAY NOT USE ANY EXISTING PRODUCT, STORE, SERVICE, ETC.(i.e., Wal-Mart, Budweiser, Coke, etc) ANYWHERE IN YOUR SPOT.

THE SCRIPT FOR YOUR COMMERCIALS MUST BE TYPED.YOU MUST WRITE WHAT WE PLAN TO SEE IN YOUR SPOT (i.e., music, multiple voices, sound effects) AND MUST LIST THE NAME OF WHAT YOU ARE SELLING AT LEAST AT THE END OF THE COMMERCIAL, UNLIKE YOUR RADIO ASSIGNMENT WHERE YOU WERE WRITING FOR THE EAR AND HAD TO IDENTIFY WHAT YOU WERE SELLING AT LEAST THREE TIMES.

IN TV, YOU ARE WRITING FOR THE EYE, SO YOU DO NOT HAVE TO LIST WHAT YOU’RE SELLING AT LEAST THREE TIMES.YOU MAY SAY THE NAME OF YOUR PRODUCT SEVERAL TIMES IF YOU WISH, BUT DEFINITELY AT THE END.

THIS IS NOT A GROUP ASSIGNMENT.YOU MUST WORK AS INDIVIDUALS.

PLEASE UPLOAD YOUR ASSIGNMENT ON CANVAS.

TAKE A LOOK AT THE YOUTUBE LINKS BELOW.THESE ARE EXAMPLES OF SOME TELEVISION COMMERCIALS.

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SAMPLE SCRIPT

Margo’s Beach Resort(television commercial)

ADJ 2220

April 7, 2020

Your name

Take Video with SFX (Sound Effects):Images of people running on the beach andthe sound and video of ocean waves.

Announcer:Everyday you will be able to see this.

Show Video of children laughing while making sand castles.

Take SFX:Instrumental soothing music.

Announcer:No worries at all.The only concerns you may have are what to wear at the beach or what to order at the hotel restaurant.Show images of people on the beach and people enjoying food and drinks at the dining room.

Continue with more images of happy people swimming and lounging around the pool.

Announcer:It’s all here at Margo’s Beach Resort, just minutes from downtown Miami.

Show logo that reads, ‘Margo’s Beach Resort.It’s all here.’

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Samples of TV commercials:

Doritos Loaded

https://www.youtube.com/results?search_query=doritos+loaded+tv+commercial

Coca Cola

https://www.youtube.com/watch?v=s0brZ8Cinao

McDonald’s Straws

https://www.youtube.com/results?search_query=mcdonald%27s+straws+commercial

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