The case study is attached in a PDF file
Read CASE STUDY 5.1 (attached):
Applying the User Experience Framework to Online Fundraising
(NO need to read the second case about clothes shopping)
Write a short summary of the case (one paragraph) and then answer the following
Why is there a need to focus on user interaction and enhance the user experience when it comes to online fundraising?
Other than fundraising for non-profits, what other sites would benefit by focusing on enhancing the user experience? Why?
According to this case:
Wright and McCarthy’s (2003) user experience framework recognizes that all human experiences are holistic and relational, and are comprised of a balance of sensual, cerebral, and emotional ‘‘threads.’’ The user experience framework is built on the goal of sense-making: that is, unifying the different threads of a situation, in this case, an online experience, to create meaning for the user. The full framework includes four threads (compositional, sensual, emotional and spatio-temporal) and six corresponding sense-making elements (anticipating, connecting, interpreting, reflecting, appropriating and recounting).
Select your favorite non-profit and visit their website.
- What evidence can you find of the “user experience framework” as described above and detailed in the case?
- Does the site “Create meaning” for you?
- Does it follow the design concepts outlined in the case?
Please provide complete answers! Double check your spelling/grammar. Be sure to cite any references.
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