The China Radio International Media Essay
Introduction
China Radio International (Radio Beijing) was established on Dec 3, 1941 and it is a state-run radio station broadcasting to a global audience. CRI is China’s only radio station running a world service and the most languages using service (61 languages) among all global media organizations. CRI launches in a variety of platform such as radio, internet, mobile web, television and print also. In 2011, 70 overseas urban radio service branches, three domestic FM radio services and 18 internet radio services were launched. CRI also has 32 oversea correspondent bureaus. To present timely, accurate and comprehensive coverage of global events to the audiences, CRI is working together with Associated Press and Reuters. To enhance mutual understanding between China and the rest of the world, CRI also opened 12 Confucius Classrooms worldwide, benefiting Chinese-language learners and promoting Chinese culture. There are 4,112 CRI listeners’ clubs around the world.
