The company name is WestJet Airlines
Description
Students will compile all the information and skills they have accumulated from Parts 1-4 and submit a draft of the final report for their organization analysis.
Instructions
- Complete a first full draft of your report on the company you have been studying throughout the course.
- The report should be based in structure and style on the case study, assignments, and chapters you have read in the course, as well as all the additional analysis of your chosen company.
- Length will be dictated by the considerable amount of material accumulated from the previous assignments and the additional research required to adequately tell the story of this company. As the independent consultant, you must provide some conclusions about it to your superiors. It is anticipated that final projects will be approximately 50-75 pages in length.
- Use APA format for all aspects of this report.
- Note: the outcome is simply the materials package for such a presentation; students are not required to make the presentation itself.
- Materials
- Adams, B. (n.d.). Analyze the annual report. Bob-Adams.net. Retrieved from http://bob-adams.net/analyze-annual-reports-mfg/
- Adams, B. (n.d.). Analyzing the annual report – The easy way. InvestEd Inc. Retrieved from http://bob-adams.net/Documents/Anualize%20the%20Annual%20Rpt-HANDOUT-INTC.pdf
- Gad, S. (2014). How to efficiently read an annual report. Investopedia. Retrieved from https://www.investopedia.com/articles/basics/10/efficiently-read-annual-report.asp
- Instructions
- Using the readings provided, prepare a financial analysis of the company based on its latest annual report. Incorporate this analysis into your research project final report, drawing additional direction from the feedback provided by the instructor for the draft submitted last unit.
- Evaluation
- Part 6.A will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
| Research Project Part 6.A: Final Report
Activity/Competencies Demonstrated |
% of Final Grade | ||
| 1. | Content (60%) | ||
| a. Incorporated the research information from the text readings | /10 | ||
| b. Incorporated the analysis from the course written activities | /10 | ||
| c. Prepared a readable, interesting narrative. | /10 | ||
| d. Data and analysis support the conclusions and/or recommendations | /10 | ||
| e. Overall report supports the conclusions of the student’s research | /20 | ||
| 2. | Communication (25%) | ||
| a. Uses language clearly and effectively | /10 | ||
| b. Information organized intelligently and holistically (i.e., not simply answers to questions) | /10 | ||
| c. Proper introduction and conclusion to paper | /5 | ||
| 3. | Attention to Detail (15%) | ||
| a. APA Formatting (title, headings, and references) | /10 | ||
| b. Spelling and grammar | /5 | ||
| Total | |||
Instructions
Develop the second part of your project: a package of materials that would support a presentation made to the virtual CEO who hired you as the Internal Consultant to generate the organization analysis of your selected company.
- Such presentations typically consist of a presentation that outlines and summarizes your research and results.
- You are encouraged to be innovative in the development of your presentation package, and may use any technology resources available – i.e., YouTube video, PowerPoint, videotaped live presentation, etc.
Your presentation will be graded on both the extent to which it is concise, engaging, and creative.
Evaluation
Part 6.B will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.
| Research Project Part 6.B: Summary Presentation
Activity/Competencies Demonstrated |
% of Final Grade | |
| 1. | Content (60%) | |
| a. PowerPoint follows the structure of the student’s research | /15 | |
| b. Presentation engaging, catching the interest of the peers | /10 | |
| c. Presentation used its medium presenting graphics, audio, video, and animation, as appropriate | /10 | |
| d. Presentation supports the choice of company presented | /10 | |
| e. Presentation supports the conclusion(s) of the study | /15 | |
| 2. | Communication (25%) | |
| a. Uses language clearly and effectively | /10 | |
| b. Information organized intelligently and holistically (i.e., not simply answers to questions) | /10 | |
| c. Proper introduction and conclusion to summary | /5 | |
| 3. | Attention to Detail (15%) | |
| a. APA Formatting (title, headings, and references) | /10 | |
| b. Spelling and Grammar | /5 | |
| Total | ||
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