University of Phoenix The Marketing Lemonade
Business Finance
Scenario
Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define the product that you will be selling (that is some marketable form of this drink) and decide on a target market.
Your marketing team’s mission is to prove the company’s goals will be met by providingresearch, strategy development, and reasoning why this form of this product is viable In this first half of the project, you willreport onthe following:
Target market
Product’s definition to the target marke
Viable pricing strategy
Brand’s position in the competitive environment
Complete the following
|
Who are they |
Industry of Operation |
Mission and Values |
Differentiation from other organizations |
- Describein 90 words how you will use suppliers, agents, or distributors to create your distribution channel.
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