US Department of Energy
Read the Case entitled U.S. Department of Energy (attached) and answer questions below. The primary goal is to focus on Marketing Research, not marketing strategies.
“Current Use of Windmills in the United States How many power-generating windmills are there? Who owns them? What power-generating performance is being achieved? What designs are being used? What applications are involved?
Public Reaction What are the public attitudes to various power sources? How much premium would the public be willing to pay for windmill power sources, both in terms of money and in terms of visual pollution? What is the relative acceptance of six different windmill designs ranging from the old Dutch windmill design to an egg-beater design?
ASSIGNMENT Design one or more qualitative research designs to address the search questions and to develop hypotheses for future testing. If focus-group interviews are considered, provide a set of questions to guide the moderator.”
Use the Case Analysis Guidelines (attached) so that you are sure to systematically cover all aspects of the research process in your discussion.
Utilize and cite information from two of the four sources below in the response
U.S. Census Bureau: Demographic data collected by the U.S. government
https://www.census.gov/
MarketResearch.com: Example of secondary data available from a private aggregator
https://www.marketresearch.com/
Palm Springs Wind Energy
http://www.palmsprings.com/services/wind.html
American Wind Energy Association
https://www.awea.org/
