Watch-the-video-write-paper
Watch-the-video-write-paper
I have already got the paper, but it is too short. You can write a new paper or add more pages by adding new innovation products or example to my paper. (The original paper is what I got)Please meet all requirement!
Requirement: This assignment should be 2 pages long, not including any citations. In terms of format, it should be single-spaced on standard-sized paper (8.5″ x 11″) with 1″ margins on all sides.
View the Youtube video below. It is a presentation by Pattie Maes, an MIT researcher in the field of Augmented Reality, who discusses how a person’s experience with their surroundings might be augmented with relevant digital information. (Note: View the initial 25 minutes before the Q & A session begins.)
Sixth Sense – Pattie Maes at USI –
Written Assignment
Come up with an idea for a new product that would provide relevant digital information to a person in some situation. Pattie Maespresented several examples in the video. Next, clearly explain the benefits your new product would provide to a group of consumers and how it would be better than what they currently use/do.
Finally, discuss how you think the success of your new product would be influenced by each of the five characteristics of an innovation (i.e., relative advantage, compatibility, complexity, divisibility, and communicability). (Note: Review both Chapter 20 of the Kotler & Keller textbook and the grading rubric as you prepare your written assignment.)
