What are the key challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business?

Case Study Analysis of Pillsbury Cookie Challenge Task: Analysis and recommendation report Scope: Written report – individual or pair team The Canadian Pillsbury ready baked goods RBG cookie line is experiencing less than stellar performance. The marketing manager, Ivan Guillen, is under pressure to make strategic decisions that will help turn around the segment. The …

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