Amazon E- Commerce Analysis
Writing
Develop an e-commerce plan for an existing business utilizing the information you have learned and gathered through your weekly projects. The company is Amazon. I am going to attach all my project so that you can gather all information. Make sure you follow that direction and label them each section. No plagiarism. It should not be less than 10 pages.
- Strategy
- DESCRIPTION OF YOUR COMPANY –
- BACKGROUND/ HISTORY OF YOUR COMPANY
- PRODUCT(S) DESCRIPTION – Type of products sold
- LOCATIONS – Geographic locations, Corporate headquarters
- EMPLOYEE INFO – # of Employees
- ADDITIONAL MISCELLANEOUS & RELEVANT STRATEGIC INFORMATION
- Operating Structure – Wholesaler, manufacturer, Retailer
- Corporate Structure – Corporation, Partnership, Sole Proprietorship
- MISSION STATEMENT –
- Create your own mission statement – should be 1 sentence to 1 short paragraph.
- E-COMMERCE STRATEGIC GOALS
- Explain your major STRATEGIC GOALS related to E-Commerce
- SWOT ANALYSIS (Strengths, Weaknesses, Opportunities, Threats)
- Create a table that includes:
- STRENGTHS – Internal Advantages/ Things you can control
- WEAKNESSES – Internal Disadvantages / Things you can control
- OPPORTUNITIES – External, Environmental factors that can be opportunities
- THREATS – External, Environmental factors that are considered threats
- Create a table that includes:
- COMPETITIVE ANALYSIS
- Create a table that describe 3 of your online COMPETITORS including:
- Their Products (Goods/Services)
- Links to their website
- Their Strengths
- Their Weaknesses
- Create a table that describe 3 of your online COMPETITORS including:
- COMPETITIVE ADVANTAGE
- Describe YOUR COMPETITIVE ADVANTAGE AS AN E-Commerce business in your field/industry.
- DESCRIPTION OF YOUR COMPANY –
- Finance/Accounting
- CHOOSE YOUR PAYMENT SYSTEMS
- List and describe the PAYMENT SYSTEMS YOU ACCEPT (in addition to credit cards)
- Find WEBSITES of several additional companies that can assist you with your payment systems
- Provide links to websites of these companies
- Provide a brief description of these companies and why/how you may use their help.
- CREATE AN E-LOYALTY PROGRAM
- Create a NEW online CUSTOMER INCENTIVE/REWARDS PROGRAM. Provide details about your program including how it works, who is eligible, benefits to customers, cost to company, etc.
- CHOOSE YOUR PAYMENT SYSTEMS
- Public Policy
- Operations
- OPERATIONS
- Describe your ORDER FULFILLMENT E-COMMERCE PLAN including:
- Inventory Management, Shipping/Delivery, Payment Processing, and Customer Support
- Returns – Create or provide your RETURNS POLICY (listed on your website for your customers)
- PRICE – Describe your E-commerce Pricing Objectives, Discounts, etc.
- PLACE – Describe your traditional and online locations (where customer can get your product)
- PROMOTION – Describe your promotion strategy including: Salespeople, Advertising, Public Relations, social media etc.
- Create KEYWORDS (meta tags) that your target audience would use if looking for your website using a search engine.
- Describe your ORDER FULFILLMENT E-COMMERCE PLAN including:
- OPERATIONS
- · Marketing
o MARKETING STRATEGY
TARGET AUDIENCE
· Define your online TARGET AUDIENCE including demographics and behavioral aspects
4 P’S OF YOUR E-BUSINESS (as they relate to your website)
§ PRODUCT – Describe the product(s) you sell including: Features, Capabilities, Quality level, Accessories, Packaging, Branding. You can include an image or video, if you like.
§ PRICE – Describe your E-commerce Pricing Objectives, Discounts, etc.
§ PLACE – Describe your traditional and online locations (where customer can get your product)
§ PROMOTION – Describe your promotion strategy including: Salespeople, Advertising, Public Relations, social media etc.
SEARCH ENGINES & KEYWORDS/METATAGS
§ Create KEYWORDS (meta tags) that your target audience would use if looking for your website using a search engine.
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