Ethics Discussion
Other Exploring the intersection of marketing ethics and competitive advantage. To begin, access the American Marketing Association’s Statement of Ethics, found in the Webliography listed here. http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx Pay particular attention to the six Ethical Values in the Statement. 1} Once you are familiar with the AMA’s code of ethics, select a USA firm that you […]
