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elements of an imc strategy 1

CH 17 – Elements of an IMC Strategy What elements of an IMC strategy are being used in the context of your product (advertising? personal selling? public relations? direct marketing? sales promotions?)? The firm may be using more than one? Explain clearly with examples how the firm is using these methods for your chosen product. […]

discussion paper 58

The discussion paper must be at least two pages in length (double-spaced, 12-inch Times New Roman font, 1-inch margins). Consider the case of Google: Google has pioneered technology for understanding its users through the integration of its many services. Once logged into Gmail, a user can easily move to Google’s internet search, file storage, photo […]